Aug03

Choosing the RIGHT Coaching Team for you.

(03 /08 /2016)

As Per Wikipedia.
Coaching is a form of development in which a person called a coach supports a learner or client in achieving a specific personal or professional goal. The learner is sometimes called a coachee. Occasionally, coaching may mean an informal relationship between two people, of whom one has more experience and expertise than the other and offers advice and guidance as the latter learns; but coaching differs from mentoring in focusing on specific tasks or objectives, as opposed to general goals or overall development.

“How do I know who is the right person for our Business Coach”? was the question I was asked.

After my recent experience, by BIGGEST suggestion is really research the person you are intending to use. Have they had relevant experience in YOUR industry? Do they have an understanding of the audience you want to attract, or are they simply following a generic program in business start up 101.

The program we followed was good to a point, however when issues related to how to go to market with our specific product started to become clear and that social media wasn’t going to be the magic key to getting started, the whole experience started to become a waste of time and money.

Hospitality has its own challenges, which unfortunately do not fit a generic coaching/social media program. Even the so called ‘social media guru’, who was a part of the Coaching Program offered by this Accounting Firm, was stumped at how to reach our audience. We just didn’t fall into the ‘generic’ business model.

We signed up for a 12 month Coaching program – which of course came at a cost. The alarm bells however started ringing, when we pushed forward with our ‘homework’ diligently and were completing our tasks ahead of time. Our ‘Coach’ seemed to be running out of ideas at how to fill our program and was a little surprised at how eager we were to learn and move forward. The bottom line – in our last meeting we were released 2 months early from our program – with a well done. Strangely, it felt more like a random pat on the back, you have done your homework now off you go into the real world. We didn’t achieve anything or get any closer to our goals, yet we have been left hanging in limbo.

And the clincher – there has been no follow up since then, so essentially END OF CONTRACT – END OF CONTACT.
I have now looked at the experience as simply an exercise in them drumming up long term clients and earning money and the moment we mentioned we were aiming for Government Grants we became their new ‘bestie’. As soon as it was evident that they couldn’t achieve any of these things we were dropped like hot potatoes and left in the wilderness.
So my advice is use someone who has your best interest in heart and wants to make a difference to your life and not theirs. Someone who has lived and breathed in our industry and has a successful track record. These are the people you want on your team! Avoid those who think they know it all, and just see you as another business without understanding the uniqueness of being a Hospitality business.


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