The old saying is that “ASSUME” makes an “ASS” out of “U” and “ME”

(01 /08 /2013)

Don’t ASSUME anything!  Don’t make the mistake of taking your assumptions as facts. Ask questions, prove everything to yourself first. You will be far ahead of many new restaurant owners!

Have a look around and see what is going on in the area. Is everyone trying out do each other with the same concept? Look at the other operators and see what they charge, the hidden information may be if they don’t have the overheads (ie family business/low wage factor) you may struggle to compete with prices.

Are you trying to put an Italian Restaurant in an Indian district? Look at the demographics to see if your target audience exists. You have this dream that you want to open a French-style Café, you have seen one which is busy every time you want to go but have you…

  • Researched that there is a need for another café.
  • Found a niche. To attract customers you really need to start something which is not seen in an area before. Look at what is around and find something that will attract attention.
  • Research the demographics of the chosen location. You can find this type of information from that Bureau of Statistics on the cultural wealth, professional, makeup of the area. It’s amazing what kind of stats are out there when you start looking!
  • Run a survey close to where you are looking at opening. Keep it short and sweet, see if there is an interest in what you want to do, or if you are taking on an existing establishment find out what was wrong with the way this was run.
  • The internet!  A marvellous invention! Have a surf and you may come up with a new craze sweeping the world in dining not seen here before, this could be a winner. But if you don’t ask you will never know.

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