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Jun29

Why I’m passionate about iChef

(29 /06 /2013)

The dark days…my first attempt at owning and operating a restaurant!  That’s the only way to describe the time in my life when I realized there was no one to help me! I ran into difficulties with my business and approached a number of ‘Expert Associations’ for help, only to be asked ‘are you a member?’ No? Sorry we can’t help, I sought assistance from the accounting world only to be told ‘Cut back on your expenses!’ (the only solution that appears to be known by bean counters).  It was then that I realized that all I could really do was walk away, tail between my legs and count my losses.

Over the years since I have watched the industry closely to see how it really works and have come up with simple tools and solutions to be put in place BEFORE it all goes pear shaped!  I believe you really only truly understand our industry when you have lived and breathed it from the ground up! Fallen flat on your face, dusted yourself off and gotten on with it.  Hence iChef was born! I don’t want you to have ‘the dark days’.

Over the years I have guided many businesses in the right direction and I am currently running a successful catering operation myself.  I want to use my knowledge to make a difference.

My motivation is to assist and guide, supply a lifeline and hope, where needed, to operators who are in need.  I am sure if I had that avenue back in the days of my early restaurant ownership my future would have been different.

If I can make a difference to someone’s business  then I know I have achieved something.


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